goodwill

n. 友好、好意、善意、親善、(企業享有的)信譽、聲譽

(企業的)商譽、信譽

學術名詞

• 商譽：會計學、管理學

英文釋義

1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
2. the friendly hope that something will succeed
3. a disposition to kindness and compassion